Success Stories
The Salvation Army, National Capital Area Command
Our Challenge:
The Salvation Army, National Capital Area Command turned to OAI to provide an objective assessment of its readiness and ability to embark upon a $50 million endowment campaign to benefit three of its signature programs: Harbor Light, Turning Point and the Solomon G. Brown Center in Anacostia.
Our Solution:
OAI conducted a comprehensive five-month Campaign Feasibility Study for The Salvation Army, National Capital Area Command. Through analysis of the organization's operations, creation and testing of a case statement, and interviews with key stakeholders and prospective campaign leaders, OAI provided in-depth analysis and strategic recommendations regarding the potential campaign. While OAI found that The Salvation Army was not ready to immediately launch a campaign, OAI provided a step-by-step plan to prepare the organization for a future campaign and overall success.
The Results:
OAI’s recommendations not only prepared the organization for its future campaign but also revitalized its day-to-day development operations, making a long-term positive impact on the organization as a whole. OAI is proud to have advanced the work of The Salvation Army and to have positioned the organization to more successfully fulfill its vision of “doing the most good.”
Calling on OAI’s fundraising expertise and capabilities for outsourced development work, in October 2011 the American Red Cross in the National Capital Region engaged OAI to serve as an acting Chief Development Officer.
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"We've worked with OAI for many years now, and the longevity of our partnership is no accident. They consistently provide a level of effort and excellence that, year after year, yields outstanding events." -Mark Donovan, Vice Chairman, Marriott Foundation for People with Disabilities
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